Joining the likes of Geneva, Sydney, and Seoul, Liverpool Convention Bureau has signed up to the Hybrid Cities Alliance and is the first UK city to do so.
Business Live reports that the Alliance brings together over 20 cities from all around the world to collaborate on ‘multi-city hub’ events, where attendees can meet face-to-face in hubs located in different cities or countries, connected through an online platform.
The pandemic has highlighted the imitations of digital-old events, and feedback has identified that meeting in person is preferred. But with international travel restrictions still uncertain, the hub format provides a reliable way for people to attend international events in person.
ACC Liverpool convention centre has continued to develop its products throughout the pandemic, such as hybrid and virtual events, including from a professional hybrid studio that securely streamed sessions live to an event website.
The event venue also recently held its first fully virtual event, The Royal College of Ophthalmologists Annual Congress, which featured six sessions that included 300 different speakers that were streamed to a bespoke website for ‘on-demand’ videos of the presentations.
Jennifer Jensen, head of Liverpool Convention Bureau, said: “With international travel almost non-existent over the last year, business events have been dealt a severe blow.
“However, as shown by the UK pilot events the city recently hosted, people are still desperate to meet in person. The industry has responded by looking at new ways of doing events, and I firmly believe the multi-city hub format is here to stay and can benefit Liverpool.”
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